{"id":840,"date":"2020-09-07T11:03:42","date_gmt":"2020-09-07T11:03:42","guid":{"rendered":"http:\/\/naszemazowieckie.pl\/2020\/09\/07\/amazon-has-143-billion-reasons-to-keep-adding-more-perks-to-prime\/"},"modified":"2020-09-07T11:03:42","modified_gmt":"2020-09-07T11:03:42","slug":"nadchodzi-era-post-covid-commerce","status":"publish","type":"post","link":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/","title":{"rendered":"Nadchodzi era post-covid commerce"},"content":{"rendered":"

Pandemia zmieni\u0142a nawyki zakupowe Polak\u00f3w. Co czwarty internauta i\u00a0ponad po\u0142owa e-kupuj\u0105cych zacz\u0119\u0142a z\u00a0jej powodu cz\u0119\u015bciej robi\u0107 zakupy w\u00a0sieci \u2013 wynika z\u00a0raportu e-Izby \u201eOmni-commerce. Kupuj\u0119 wygodnie 2020\u201d.\u00a0\u2013 Inwestycje w\u00a0technologie to podstawa e-commerce\u2019owego rozwoju \u2013<\/em>\u00a0przekonuje Patrycja Sass-Staniszewska, prezes Izby Gospodarki Elektronicznej. W erze post-covid commerce inteligentny sprz\u0119t domowy sam zam\u00f3wi brakuj\u0105ce produkty, sztuczna inteligencja sama odgadnie potrzeby konsumenta, a sklep przysz\u0142o\u015bci b\u0119dzie \u0142\u0105czy\u0107 \u015bwiat offline z\u00a0wirtualn\u0105 i\u00a0rozszerzon\u0105 rzeczywisto\u015bci\u0105.<\/strong><\/p>\n

\u2013\u00a0Post-covid commerce to zjawisko, kt\u00f3re nast\u0105pi po ca\u0142ej sytuacji pandemii. Wed\u0142ug naszego raportu \u201eOmni-commerce. Kupuj\u0119 wygodnie 2020\u201d wynika, \u017ce konsumenci pozostan\u0105 w\u00a0e-commerce. To znaczy, \u017ce te osoby, kt\u00f3re rozpocz\u0119\u0142y zakupy przez\u00a0internet, a dla\u00a0kt\u00f3rych powodem tego by\u0142a pandemia, pozostan\u0105 im wierne, poniewa\u017c to znacznie u\u0142atwia im \u017cycie\u00a0\u2013\u00a0<\/em>podkre\u015bla w\u00a0rozmowie z\u00a0agencj\u0105 Newseria Innowacje Patrycja Sass-Staniszewska.<\/p>\n

Z raportu Izby Gospodarki Elektronicznej wynika, \u017ce pandemia znacz\u0105co wp\u0142yn\u0119\u0142a na nawyki zakupowe Polak\u00f3w. Co czwarty (27 proc.) internauta i\u00a0ponad po\u0142owa e-kupuj\u0105cych zacz\u0119\u0142a z\u00a0jej powodu cz\u0119\u015bciej robi\u0107 zakupy w\u00a0sieci. Zakupy online robi ju\u017c 72 proc. badanych. To wzrost o\u00a015 pkt proc. w\u00a0stosunku do danych sprzed roku.<\/p>\n

Zyska\u0142y nie\u00a0tylko kategorie, kt\u00f3re ju\u017c wcze\u015bniej dobrze sobie radzi\u0142y w\u00a0e-biznesie, jak moda, uroda czy elektronika, lecz tak\u017ce zakupy spo\u017cywcze, kt\u00f3re do tej pory by\u0142y uznawane za bran\u017c\u0119 najbardziej offline\u2019ow\u0105. Obecnie zadowolenie klient\u00f3w z\u00a0e-zakup\u00f3w w\u00a0kategorii\u00a0 spo\u017cywczej jest bardzo du\u017ce. 72 proc. uwa\u017ca, \u017ce dost\u0119pno\u015b\u0107 produkt\u00f3w jest dobra lub nawet bardzo dobra. Warto\u015b\u0107 bran\u017cy e-commerce na koniec 2020 roku si\u0119gnie 98 zamiast wcze\u015bniej szacowanych 70 mld z\u0142.<\/p>\n

\u2013\u00a0Inwestycje w\u00a0technologie to\u00a0<\/em>aktualnie\u00a0<\/em>podstawa rozwoju e-commerce, zw\u0142aszcza w\u00a0sytuacji, kiedy ro\u015bnie tak dynamicznie. Ludzie nie\u00a0s\u0105 w\u00a0stanie obs\u0142u\u017cy\u0107 w\u00a0ten spos\u00f3b konsumenta. W niekt\u00f3rych krajach zaczynaj\u0105 by\u0107 popularne drony, bo brakuje kurier\u00f3w, kt\u00f3rzy dostarczaj\u0105 produkty zakupione przez\u00a0internet. Niekt\u00f3re firmy wykorzystuj\u0105 autonomiczne samochody. Inwestycja w\u00a0technologie, automatyzacj\u0119 da kolejny sukces bran\u017cy e-commerce\u00a0\u2013<\/em>\u00a0przekonuje prezes Izby Gospodarki Elektronicznej.<\/p>\n

E-commerce do dalszego rozwoju potrzebuje przede wszystkim szerszego wykorzystywania sztucznej inteligencji. Uczenie maszynowe poznaje potrzeby konsumenta, st\u0105d wiele firm e-commerce korzysta ju\u017c z\u00a0SI, aby lepiej zrozumie\u0107 swoich klient\u00f3w i\u00a0zapewni\u0107 im lepsz\u0105 obs\u0142ug\u0119 poprzez personalizacj\u0119 oferty. Na znaczeniu ju\u017c zyskuje internet rzeczy \u2013 inteligentny sprz\u0119t domowy zam\u00f3wi brakuj\u0105ce produkty, zasugeruje te\u017c np. zdrowsze zamienniki tych najcz\u0119\u015bciej spo\u017cywanych. Technologia idzie krok dalej \u2013 lod\u00f3wki same oceni\u0105, kiedy dany produkt mo\u017ce si\u0119 wyczerpa\u0107, i\u00a0zrobi\u0105 zakupy z\u00a0wyprzedzeniem.<\/p>\n

\u2013\u00a0W przypadku sprzeda\u017cy wielokana\u0142owej bardzo fajnym pomys\u0142em jest sklep przysz\u0142o\u015bci. To po\u0142\u0105czenie \u015bwiata offline\u2019owego z\u00a0online\u2019owym. Sklep przysz\u0142o\u015bci, kt\u00f3ry wykorzystuje najnowsze technologie, jest w\u00a0stanie wykorzysta\u0107 r\u00f3wnie\u017c augmented reality, czyli przenie\u015b\u0107 konsumenta, kt\u00f3ry ju\u017c jest wirtualny w\u00a0\u015bwiecie stacjonarnym, do \u015bwiata internetowego. Inwestycja w\u00a0technologie i\u00a0pe\u0142n\u0105 automatyzacj\u0119 daje szans\u0119 na obs\u0142ug\u0119 wi\u0119kszej liczby konsument\u00f3w w\u00a0internecie\u00a0\u2013<\/em>\u00a0m\u00f3wi Patrycja Sass-Staniszewska.<\/p>\n

Coraz wi\u0119cej firm rozwija koncepcj\u0119 inteligentnych, wirtualnych p\u00f3\u0142ek sklepowych, na kt\u00f3rych zam\u00f3wione produkty s\u0105 dost\u0119pne od razu. Klient mo\u017ce przegl\u0105da\u0107 dost\u0119pne na p\u00f3\u0142ce produkty lub r\u00f3wnolegle w\u00a0aplikacji mobilnej. Dzi\u0119ki oprogramowaniu i\u00a0po\u0142\u0105czeniu go z\u00a0podajnikiem produkty trafi\u0105 bezpo\u015brednio do klienta bez udzia\u0142u sprzedawcy. Program poinformuje tak\u017ce w\u0142a\u015bciciela sklepu o\u00a0tym, jakie towary nale\u017cy uzupe\u0142ni\u0107.<\/p>\n

Nowinki technologiczne przyci\u0105gaj\u0105 klient\u00f3w. Jak wynika z\u00a0raportu IGE, ju\u017c ponad po\u0142owa internaut\u00f3w korzysta z\u00a0nowoczesnych rozwi\u0105za\u0144 zakupowych, m.in. wirtualnych przymierzalni.<\/p>\n

Coraz wi\u0119cej sklep\u00f3w zdaje te\u017c sobie spraw\u0119, \u017ce bez szerszej obecno\u015bci w\u00a0internecie, w\u00a0tym w\u00a0mediach spo\u0142eczno\u015bciowych, mo\u017ce nie\u00a0mie\u0107 szans w\u00a0walce z\u00a0konkurencj\u0105.<\/p>\n

\u2013\u00a0Ro\u015bnie social selling. Wed\u0142ug naszego raportu ludzie ch\u0119tnie kupuj\u0105 przez\u00a0serwisy spo\u0142eczno\u015bciowe, klikaj\u0105c w\u00a0przycisk \u201eKup\u201d np. na Facebooku. Bardzo popularny staje si\u0119 r\u00f3wnie\u017c TikTok \u2013<\/em>\u00a0wskazuje prezes Izby Gospodarki Elektronicznej.\u00a0\u2013 Je\u017celi sklep dostarcza jak najwi\u0119kszy wachlarz komunikacji, konsument z\u00a0niego skorzysta.<\/em><\/p>\n

https:\/\/innowacje.newseria.pl\/news\/nadchodzi-era-postcovid,p1174354545<\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemia zmieni\u0142a nawyki zakupowe Polak\u00f3w. Co czwarty internauta i\u00a0ponad po\u0142owa e-kupuj\u0105cych zacz\u0119\u0142a z\u00a0jej powodu cz\u0119\u015bciej robi\u0107 zakupy w\u00a0sieci \u2013 wynika z\u00a0raportu e-Izby \u201eOmni-commerce. Kupuj\u0119 wygodnie 2020\u201d.\u00a0\u2013 Inwestycje w\u00a0technologie to podstawa e-commerce\u2019owego rozwoju \u2013\u00a0przekonuje Patrycja Sass-Staniszewska, prezes Izby Gospodarki Elektronicznej. W erze post-covid commerce inteligentny sprz\u0119t domowy sam zam\u00f3wi brakuj\u0105ce produkty, sztuczna inteligencja sama odgadnie potrzeby […]<\/p>\n","protected":false},"author":1,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"17"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_review":[],"enable_review":"0","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_post_split":{"enable_post_split":"0","post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal"}]},"footnotes":""},"categories":[43,45],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-biznes"],"yoast_head":"\nNadchodzi era post-covid commerce - Nasze Mazowieckie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nadchodzi era post-covid commerce - Nasze Mazowieckie\" \/>\n<meta property=\"og:description\" content=\"Pandemia zmieni\u0142a nawyki zakupowe Polak\u00f3w. 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Co czwarty internauta i\u00a0ponad po\u0142owa e-kupuj\u0105cych zacz\u0119\u0142a z\u00a0jej powodu cz\u0119\u015bciej robi\u0107 zakupy w\u00a0sieci \u2013 wynika z\u00a0raportu e-Izby \u201eOmni-commerce. Kupuj\u0119 wygodnie 2020\u201d.\u00a0\u2013 Inwestycje w\u00a0technologie to podstawa e-commerce\u2019owego rozwoju \u2013\u00a0przekonuje Patrycja Sass-Staniszewska, prezes Izby Gospodarki Elektronicznej. W erze post-covid commerce inteligentny sprz\u0119t domowy sam zam\u00f3wi brakuj\u0105ce produkty, sztuczna inteligencja sama odgadnie potrzeby […]","og_url":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/","og_site_name":"Nasze Mazowieckie","article_published_time":"2020-09-07T11:03:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/naszeregionalne.com\/mazowieckie\/wp-content\/uploads\/2020\/09\/staniszewska-post-covid-commerce-foto.jpg","type":"image\/jpeg"}],"author":"Nasze Regionalne","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Nasze Regionalne","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/#article","isPartOf":{"@id":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/"},"author":{"name":"Nasze Regionalne","@id":"https:\/\/naszeregionalne.com\/mazowieckie\/#\/schema\/person\/f94d65ffb8b40ef43de27559c2bdeb7b"},"headline":"Nadchodzi era post-covid commerce","datePublished":"2020-09-07T11:03:42+00:00","mainEntityOfPage":{"@id":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/"},"wordCount":719,"commentCount":0,"image":{"@id":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/naszeregionalne.com\/mazowieckie\/wp-content\/uploads\/2020\/09\/staniszewska-post-covid-commerce-foto.jpg","articleSection":["Aktualno\u015bci","Biznes"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/","url":"https:\/\/naszeregionalne.com\/mazowieckie\/nadchodzi-era-post-covid-commerce\/","name":"Nadchodzi era post-covid commerce - 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